Case study: SEO for multiple location orthodontic practice group
SEO for multiple location orthodontic practice group.
+118% Monthly Leads
+234% Top 5 Keyword Rankings
+126% Monthly Traffic
+85.53% New Website Users
insaneX was able to improve the client’s ranking for the top-performing keywords, such as “cheap braces,” “braces,” “Invisalign,” “orthodontics,” and “orthodontist,” through robust on-page optimization and a well-thought-out link-building plan.
In 18 months, the client’s SEO strategy after working with insaneX helped in achieving the following outcomes:
Average CPC: +3%
Site Traffic: +59.31%
Click-Through Rate: +10%
Organic (SEO) Traffic: +132%
Organic Sessions: +75.06%
Conversion Rate: +79%
Top 5 Keyword Rankings: +194
Goal Completions: +42.91%
Overall, organic search results produced the most clicks and transactions. With a 126 percent rise in new users, insaneX’s on-page SEO efforts increased the organic search by 132 percent. Our PPC ads have also led to a 52.27 percent rise in traffic, with 49.13 percent more new users.
Our optimization techniques also resulted in a 472 percent increase in completed phone conversations with a 32.4 percent conversion rate. The number of leads produced by the Contact Us page increased by 908%, with a 58.2 percent conversion rate.
With many locations, this orthodontic practice group specializes in various orthodontic procedures, such as Invisalign and jaw relocation, to offer patients a radiant smile. The business provides services across the United States.
The client reached out to insaneX to increase the number of leads and conversion rate through organic search. After 18 months into the SEO strategy, insaneX has helped the company ramp up its monthly traffic by 126 percent and create a solid online presence.
Executing the Strategy
Here is a short intro on how we actually executed the entire strategy.
The orthodontic practice group initially approached insaneX because it was dissatisfied with its current digital marketing partner. The website traffic and conversion rate generated by its online marketing strategy were not as expected.
The orthodontic practice group teamed up with insaneX to raise the number of new patient consultations to 200 per month. The primary objectives were to increase website traffic, raise ranks for locally relevant keywords, and increase conversion rates by 20% over the previous year.
After conducting a comprehensive site analysis, the SEO experts at insaneX created a plan of action to enhance the client’s on-site technical SEO, local citation management, domain linking methods, content generation, and link building.
The goal of insaneX’s continuing content creation strategy is to rank for geographically specific keywords like Invisalign. It was a hurdle because the Invisalign brand has a website. insaneX then revised the client’s content marketing approach, emphasizing a range of industry-specific and location-based keywords to rank for this competitive term.
insaneX conducted an in-depth market and competitor analysis and extensive keyword research to determine which location-based keywords have high competition and which ones we need to rank.
Our content marketing strategy included:
Analyzing lead statistics and Google Analytics to determine the best way to capture more leads.
Fixing duplicate site content to avoid Google penalties.
Increasing ranking for long-tail keywords to get more chances of appearing in featured snippet results.
Researching and writing about question-related topics for blog posts
In addition to a solid content marketing plan, we put intelligent link-building techniques into place to increase client website traffic. We used internal linking and created relevant, natural connections from authority websites to rank for difficult-to-rank search terms.
The client’s local business listings in the top 13 business information and review websites, including Yelp, Google+, Insider Pages, and Merchant Circle, were also set up and optimized by insaneX’s SEO Expert.