Top 11 Killer B2B Lead Generation Strategies You Need to Look Out For in 2022.
The basics of lead generation are pretty… basic.
Find buyers experiencing a problem that your product or service can address, demonstrate how excellent your solution is, close the deal, and celebrate!
Ideally, this should be a natural process with the best lead generation strategies.
But, the real question is, what lead generation strategies are you employing, and are they effective? Many great marketing campaigns are the result of trial and error. What works for one group of leads might not work for another.
To boost your business-to-business (B2B) sales, you’ll need to be innovative and follow a solid lead generation procedure.
Because the B2B buying landscape and demographics have evolved (and continue to change), it may be time to add a few lead-generating strategies you aren’t currently using.
Most B2B buyers (76%) want more face time with supplier salespeople, and they’re undertaking more in-depth, more prolonged research (77 percent)!
11 Best Lead Generation Strategies to Use in 2022
The optimum time to optimize your business procedures is right NOW. In 2022, consider these 11 lead generation tactics to ensure a steady flow of leads into your sales pipeline.
The lead generation tactics listed below may be new to you or serve as a reminder, but you can also check out some B2B lead generation tips, if you’d like, later on.
1. Compelling content is KEY.
Knowing your audience is the first step in developing captivating content.
To begin, you should create client profiles or personas. Curate material for them based on keywords they’re already looking for.
However, sometimes it will need more than well-written content to entice readers.
Take into account what your buyer needs to make their task easier. What can you offer them that will make them willingly hand over their contact information? Make it relevant and enticing for them and their company.
2. Focus not on the product but on its benefits/features
It’s crucial to remember that customers don’t buy your product or service; instead, they buy the benefit that comes with it.
As a result, the primary goal of your business, in this example, a B2B firm, is to either solve an issue or add value to your target customer’s business performance.
Your product’s benefit (or solution) should focus on your marketing content.
3. Go the digital route.
If the last two years haven’t compelled you to migrate your firm entirely online, it should be your top focus in 2022.
87% of B2B decision-makers feel that even if the pandemic stops tomorrow, the effects it has caused in the corporate sector will last at least another twelve months, if not longer.
If most of your potential leads are full-time, work-from-home employees, spending money on offline marketing makes no sense.
Instead, focus on the web channels that provide the most qualified leads or hire someone who knows how to do it properly.
4. Make it simpler for leads to book a demo.
Many B2B buyers have wasted a little more time in their day due to extensive research before making a purchase. Reduce friction as much as possible to make an impression on your leads.
Make it simple for leads to collaborate with you right from the start.
A traditional web form strategy is effective for generating inbound leads. But, after filling out the form, do you believe someone will arrange a demo? Regardless of your response, it would be best if you were quicker.
Conversion is a race.
5. Incorporate great content marketing
Content marketing is a fantastic choice for businesses with intriguing stuff to present, such as articles, films, and other media.
To make it work, you’ll need to perform a lot of research to figure out what kind of language to use, what kind of content your customers like, who they listen to, and so on.
Make sure you have a strategy that is ideal for your customers and one your staff can consistently keep creating.
Maintain consistency once you’ve established your tools, plan, and strategy.
6. Omnichannel marketing is essential.
In the B2B world, there is a constant argument over whether inbound or outbound marketing is more effective.
Yes, both are true. Why choose between inbound ingenuity and outbound freedom to contact anybody you want?
Cold emails, cold calls, digital ads, content marketing, SEO optimization, and social media are multichannel outreach strategies. All digital avenues are worth a try in the event of whatever the hell is happening in the world today!
Using an omnichannel marketing plan, which combines outbound and inbound techniques, can significantly increase your brand’s exposure and help you establish an online presence.
It can assist you in reaching out to more leads with whom you may not otherwise have had contact.
As a result, don’t forget to incorporate often-overlooked outbound channels in your next lead generation strategy to get the most out of your omnichannel strategy.
7. Make use of automation tools.
Remotely tracking lead-generating processes is a difficult challenge, mainly if your outreach strategy includes many channels.
It is for this reason that automated lead generation tools were developed. They assist in keeping track of all marketing procedures in the firm using a single piece of software.
These solutions keep track of and preserve information about every interaction your organization has with each lead, provide access to a wealth of metrics and KPIs to examine, and help you manage outreach across many channels simultaneously.
Having all of these features in one spot simplifies the entire selling process. Marketing automation will help your sales staff work more efficiently, speed up the lead-generating process, and improve the quality of your marketing efforts.
8. Leverage LinkedIn for high-value prospects
In terms of the quality of leads you can acquire, LinkedIn is our best-performing lead-generating platform.
LinkedIn is a professional networking site that allows you to contact decision-makers at selected firms directly. However, converting those potential clients into leads is the actual task.
To do so, you must provide something distinctive and valuable that CXOs, founders, and other high-level executives would be interested in.
9. Be proactive on social media.
A social media plan would be a brilliant place to start.
Social media channels are excellent for communicating with fans, prospects, and leads immediately. Consumers (B2C and B2B) are now seeking better customer experiences from businesses more than ever.
Just as you need to know your audience in content development, you need to know your audience in social media.
For some people, humor works, but for others, it might backfire.
The message is that you should use social media for more than just promotion. Use it to gain your audience’s trust and brand recognition (and, in some cases, loyalty).
10. Test everything. Like, everything, man!
We already know you’re conducting A/B testing. If you’re not, then what are you doing, mate?! Do it! A lot of it!
A superb marketer would never limit all of their leads to a single landing page with a single call-to-action.
We’re not talking about a split-testing tip; instead, it’s a split-testing tip for everything—even the parts you don’t think are worth it.
Change the color of your buttons; change the font of your CTA message; resize, recolor, and reformat—try and test everything until you discover the appropriate combination. The difference in your CTR and demo requests might surprise you.
11. Analyze and improve on previous years’ strategies
Look back at what you did last year and the year before.
Identify the strategies that worked flawlessly, the ones that need improvement, and those that are useless with the changing times.
Focus on the ones you need to improve and perfect them. It doesn’t matter how many tries it takes.
What matters is that you smash it with the perfect strategies for your business!
With the uncertain times and changes in B2B businesses, it’s crucial to learn from past marketing activities and improve on them to squeeze out maximum potential.
Time to Create Your Own B2B Lead Gen Strategies!
You may be familiar with some of the lead-generating strategies listed above, but it’s possible that some have not worked for your company in the past.
We recommend giving it another shot with a few tweaks. However, you probably already know what works best for your company, so stick with it.
If you’re brand new to the game and don’t know where to start, do not panic. Get in touch with us, and we’ll provide everything you need for a killer lead generation game!