Guides That Show The Math.

All guides

• Appointment Setting Pricing: Cost Per Held Call: Appointment setting costs $75 to $900 per meeting or $2K to $10K a month. Our formula turns any quote into cost per held call and per closed deal.
• Appointment Setting vs Lead Generation: Appointment setting vs lead generation: what each delivers, KPIs, pricing, the cost per held call maths, and which one your business needs.
• B2B Lead Qualification: BANT vs Quiz: How to qualify B2B leads: BANT, CHAMP and MEDDIC compared, BANT vs quiz qualification, a 7-question method and a lead scoring model with routing rules.
• B2B Sales Funnel Stages, Benchmarks and Math: The B2B sales funnel stages with benchmark conversion rates, a worked example that works backwards from revenue, and how to find and fix the leaks.
• Cold Email vs Paid Ads: Cost Per Held Call: Cold email vs paid ads for B2B, compared on cost per held call: reply rates, cost per lead, no-show rates, sender limits, and a fair 30-day test plan.
• Google Ads for B2B: The Strategy That Books Calls: Google Ads for B2B: budget math from the calls you need, account structure, negative keywords and offline conversions that book qualified calls.
• High Ticket Sales Funnel: The B2B Build Guide: How to build a high ticket sales funnel for B2B offers: the 6 stages, which funnel type fits your price, the math, setter and closer roles.
• How to Get B2B Clients: Channels, Costs and Math: How to get B2B clients by deal size: CAC by channel, cost per client formulas, what buyers do before they call, and how to qualify before the calendar.
• How to Get Clients for a Marketing Agency: How marketing agencies get clients in 2026: every channel ranked by cost per held call and time to first call, with sourced benchmarks and a 90-day plan.
• How to Get Consulting Clients: Stage by Stage: How to get consulting clients at every stage: first client from your warm list, a paid entry offer, referrals on purpose, proposals that close.
• How to Get High Ticket Clients: The Playbook: How to get high ticket clients: pick a market that can pay, build an offer worth a big check, price on value, choose channels and close on the call.
• How to Get More Sales Calls: The 5-Step System: How to get more sales calls without more dials: a 5-step system of traffic, qualifying quiz, calendar, follow-up and show-up, with benchmarks.
• How to Get SaaS Customers: The Channel Math: How to get SaaS customers past the first 10: CAC by channel, trial vs demo math, payback formulas and a 6-week channel test for B2B SaaS founders.
• How to Hire a Lead Generation Agency: 7 Steps: How to hire a lead generation agency without getting burned: define a held call, pick the model, work out your break-even, vet, pilot and onboard.
• How to Scale a Marketing Agency: The Owner's Math: How to scale a marketing agency on margin, not headcount: 2025 margin benchmarks, pricing and churn math, a pipeline you control, and a scorecard.
• Lead Generation Pricing: 5 Models Compared: B2B lead generation pricing for 2026: retainer, pay per appointment, pay per lead, SDR as a service and build-and-run systems, with sourced ranges.
• Lead Generation vs Demand Generation for B2B: Lead generation vs demand generation for B2B owners: the real difference, the 95-5 rule, the MQL trap, demand capture, budget splits and measurement.
• LinkedIn Ads vs Facebook Ads for B2B: Real Data: LinkedIn ads vs Facebook ads for B2B: 2025 CPC, CPM and CPL data, ROAS, minimum budgets, a decision matrix and the cost per held call math.
• Pay Per Appointment Lead Generation: 2026 Guide: Pay per appointment lead generation costs $75 to $900 per meeting. See where it breaks (no-shows, loose qualified rules) and the held-call fix.
• Quiz Funnel vs Landing Page: Which Converts?: Quiz funnel vs landing page: sourced conversion benchmarks, the visitor-to-lead maths, when each wins, and which books more B2B sales calls.
• Sales Call Show Rate: Benchmarks and Fixes: Average show rate for sales calls by lead source, booking channel and booking gap, plus the formula, what a no-show costs, and fixes in order.
• Speed to Lead: Response Time Data, SOP and Tools: Speed to lead explained with the original MIT and InsideSales response-time data, a minute-by-minute SOP, benchmarks and a tooling table.
• VSL for B2B: The Video Sales Letter Script: How to write a VSL for B2B: where it goes in the funnel, an 8-part video sales letter script, a fill-in template, length rules and proof that converts.

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