Who is Belkins?
Belkins is a US outbound lead generation and appointment setting agency, founded in 2017, with a Dover, Delaware address on its website and a Denver headquarters on its Clutch profile.
It's one of the biggest names in the category. And it's earned that.
- Its homepage claims $2B+ in revenue generated for clients, across 50+ industries.
- It references 1,000+ clients who came to it with pipeline problems.
- It says clients typically get 100 to 400+ qualified appointments a year, with a footnote that results depend on multiple factors.
- It says campaigns launch in the first 14 days, with first appointments typically inside the next 30.
Those are Belkins' own claims. The review sites, below, back up a strong reputation.
So if you searched "Belkins alternatives," quality probably isn't your problem. The real question is different: is outbound the right model for you at all?
What Belkins sells: services and packages
Belkins sells done-for-you outbound: cold email, cold and intent-based calling, voicemail, LinkedIn, SMS and WhatsApp, and paid advertising, per its homepage.
It also lists outsourced SDRs, demand generation, account-based marketing, sales enablement, HubSpot CRM consulting and email deliverability consulting.
Its pricing page shows four monthly retainer packages, with no dollar figures:
| Package | Appointments a year | Channels |
|---|---|---|
| For small business | 30+ | Email and LinkedIn only, delivered through partner agencies |
| Growth | 100+ | Excludes cold calling and voicemail, ABM, paid ads and webinar support |
| Growth Plus | 200+ | All channels |
| Enterprise | Custom | Custom strategy, integrations and SLAs |
Every package includes a sales audit, TAM calculation, manual lead research, copywriting, reporting, and appointment scheduling with no-show recovery, per the page's footnote.
Separately, Belkins sells a pay-per-appointment product that runs on email and LinkedIn only, with one GTM specialist, per its pay-per-appointment page.
Belkins pricing: how much does Belkins cost in 2026?
Belkins' retainers start from $5,000 a month, per Belkins' own Callbox comparison, published October 20, 2026. Its pay-per-appointment plan starts from $750 per meeting, per its pay-per-appointment page.
| Item | Figure | Source |
|---|---|---|
| Retainer | From $5,000 a month, tech stack included | Belkins vs. Callbox post (Belkins) |
| Contract | Six-month agreement, three-month checkpoint | Belkins vs. Callbox post (Belkins) |
| Pay per appointment | From $750 each | Belkins pay-per-appointment page |
| Setup fee (PPA) | $1,500 one-time, not refundable | Belkins pay-per-appointment page |
| PPA starter package | 10 appointments | Belkins pay-per-appointment page |
| Third-party estimate | Mid-market quotes generally $5,000 to $10,000 a month, 3 to 6 month minimum | LeadHaste (a competitor), updated Oct 2026 |
The cheapest way in? The PPA starter. $1,500 + (10 x $750) = $9,000 minimum, at published starting prices.
The retainer route: 6 months x $5,000 = $30,000 committed before you can walk, at the floor price.
Credit where due. Belkins' PPA page spells out what counts: a meeting is billed only when it meets criteria agreed before kickoff. If a prospect misses the call, Belkins says it works to reschedule it and "the appointment stays in your package." Ask exactly what that means for your bill.
Does Belkins guarantee meetings?
Belkins says it writes "guaranteed meeting projections" into the contract, with the number depending on package and strategy complexity. That's per its own Callbox comparison.
LeadHaste, a competitor, tells a different story. It says there's "no formal mechanism" for billing to stop if targets are missed.
Both are vendors talking about a rival. Neither is neutral.
So don't take either word for it. Ask for the clause. Then ask three things:
- Is it a projection or a guarantee? Those are NOT the same word.
- What happens to your invoice if the number is missed?
- Does a no-show count toward the number?
Belkins reviews: what Clutch, G2 and Trustpilot say
Belkins has some of the strongest review numbers in outbound: 4.9 out of 5 on Clutch from 234 reviews, as fetched in November 2026.
| Platform | Rating | Source |
|---|---|---|
| Clutch | 4.9 (234 reviews) | clutch.co profile |
| G2 | 4.7 (94) or 4.8 (93), depending on the Belkins page | Belkins' Callbox post and homepage |
| Trustpilot | 4.4 (13 reviews) | trustpilot.com |
What reviewers praise. On Clutch: communication, professionalism, timeliness and results. Clutch sub-scores sit at 4.8 for quality and 4.9 for schedule.
What reviewers flag. Criticism is rare on Clutch. When it shows up, it's lead quality and targeting: some leads didn't match the client's criteria. On Trustpilot, one 2-star review out of 13 cites sales pressure and poor leads. Trustpilot also notes Belkins hasn't invited reviews recently. Small sample.
The fair summary? Belkins is a well-reviewed outbound agency. The complaints that exist are about fit, not fraud.
Is Belkins worth it? Who it suits
Belkins suits funded B2B companies with a defined, reachable target list and the budget for a six-month outbound program.
- Great fit: a SaaS or services company selling to a narrow set of job titles, deal sizes big enough to absorb $30,000+ over six months, and a sales team ready to work outbound-sourced meetings.
- Good fit: teams that want to test outbound with capped spend through the 10-appointment PPA package.
- Weaker fit: businesses whose buyers already search and click ads. Outbound ignores demand that already exists. Also anyone uncomfortable with cold outreach going out under their brand name.
Here's the quick decision rule.
Can you name your 2,000 best-fit accounts on a spreadsheet? Outbound shines. Do your buyers find you when they have the problem? Then paying SDRs to interrupt strangers is the expensive way round.
Belkins vs insaneX: outbound meetings vs inbound buyers
Belkins finds prospects and asks them for a meeting. insaneX runs ads so buyers ask for the meeting themselves. Same goal. Opposite direction.
| Belkins | insaneX | |
|---|---|---|
| Model | Outbound: cold email, calling, LinkedIn, plus ads on top tiers | Inbound: Meta and Google ads to a cold traffic offer |
| Who starts the conversation | A Belkins SDR | The buyer, after clicking an ad |
| Qualification | Criteria agreed before kickoff | 7-question quiz, about 30 seconds, before the calendar shows |
| Booking | SDR schedules the meeting | Calendar inside the quiz, buyer self-books |
| Show-up support | No-show recovery and rescheduling | CRM, email, SMS and a VSL before the call |
| Reporting | Appointments delivered | Held and qualified calls reported separately |
| Launch | Campaign live in 14 days (Belkins' claim) | Built and live in 14 days |
| Published pricing | From $5,000 a month or $750 per meeting | Not listed on this page |
| Track record | $2B+ client revenue claimed | $54.3M+ client revenue, 85+ SaaS and B2B brands |
Why does direction matter? Intent.
A cold prospect said yes to a meeting because someone was persistent. An inbound buyer picked the time because they want the thing. Different call. Different close rate. Track both on held calls and find out which one your business runs on.
How to compare a Belkins quote: the math before you sign
Compare a Belkins quote on cost per held, qualified meeting and cost per opportunity. Never on the monthly fee alone.
Start with the range. Revnew's 2026 appointment setting roundup reports a third-party figure of about $5,000 to $8,000 a month for Belkins' custom retainer. That lines up with the $5,000 floor in Belkins' own Callbox comparison. Your quote will move with channels, meeting volume and contract length.
Now run three numbers:
- Cost per held meeting = monthly fee ÷ held, qualified meetings.
- Cost per opportunity = cost per held meeting ÷ meeting-to-opportunity rate.
- Pipeline per dollar = (held meetings x close rate x average deal) ÷ total fees.
Revnew's worked example (illustrative, not a Belkins quote): $8,000 ÷ 16 held meetings = $500 a meeting. At a 25% meeting-to-opportunity rate, that's $2,000 per opportunity.
Now stress-test it. Same $8,000, but only 10 meetings hold? $800 a meeting. $3,200 an opportunity. Same agency. Same invoice. 60% more per opportunity. That's why the held number is the whole game.
Two things Belkins' pricing page adds to the value side, in fairness:
- Tools. Belkins says its retainers include premium lead generation and marketing tools, and that this saves "up to $10,000 annually." If you'd otherwise buy data and sending tools yourself, count it.
- Enterprise needs. The custom Enterprise tier lists custom CRM integrations, custom SLAs and support for SOC 2, ISO and data privacy requirements. Big procurement teams care about that.
And one question to put on the table: of the meetings in my package, how many will you report as held, and who decides if one was qualified? Get it in writing. Then plug the answers into the cost per held call guide.
Belkins vs Callbox, and other Belkins alternatives
The closest outbound alternatives to Belkins are Callbox, SalesRoads and Abstrakt Marketing Group. The main inbound alternative is an ads-plus-quiz system like insaneX.
| Provider | Model | Published price | Clutch |
|---|---|---|---|
| Belkins | Omnichannel outbound | From $5,000 a month (its Callbox comparison) | 4.9 (234) |
| Callbox | Multichannel campaign pods, founded 2004 | About $7,334 a month per pod (its calculator estimate) | 4.6 (128) |
| SalesRoads | US phone-led SDRs | $11,950 per 4 weeks, 1 SDR, cancel any time | 4.9 (69) |
| Abstrakt | Outbound BDR program | From $5,000 a month | Not checked |
| Cleverly | LinkedIn-first outreach | $397 to $997 a month | 4.3 (85) |
| EBQ | Retainer per resource, phone, email and CRM work | About $5,000 a month half-time, $10,000 full-time (third-party figure reported by Revnew) | Not checked |
| Leadium | Email, phone, LinkedIn and SMS outbound | Custom, month to month (per Revnew) | Not checked |
- Belkins vs Callbox. Belkins frames itself as precision and Callbox as broad reach, with region-specific campaigns in 15+ languages. Callbox's pricing is a per-pod quote, and estimates vary widely, so get it in writing. Full detail in Callbox alternatives.
- SalesRoads. Dedicated US SDRs with a strategist, coach and QA, no long-term contract, per its pricing page. See SalesRoads alternatives.
- Abstrakt Marketing Group. Outbound BDR from $5,000 a month. Every meeting is graded on a 25-point scorecard by someone who didn't make the call, and if the agreed number is missed by year-end it keeps working at no charge, per its appointment-setting-services page. See Abstrakt alternatives.
- EBQ and Leadium. Two more outbound names that show up in most roundups. Revnew's 2026 list describes EBQ as a fit for teams with several go-to-market gaps and Leadium as the boutique, month-to-month option. Neither is checked on Clutch here.
- Cleverly. The budget LinkedIn option, per its FAQ. See Cleverly alternatives.
Before you sign with any of them, run the provider vetting checklist. Ask for cost per HELD meeting, not booked: monthly cost / (meetings booked x show rate). Then compare the field in best appointment setting companies.
Questions
How much does Belkins cost?
Belkins' Callbox comparison says its retainers start from $5,000 a month on a six-month agreement with a three-month checkpoint. Its pay-per-appointment plan starts from $750 per meeting plus a $1,500 non-refundable setup fee, with a 10-appointment starter package, so the smallest test is about $9,000.
Is Belkins legit?
Yes. Belkins was founded in 2017 and holds 4.9 on Clutch from 234 reviews as of November 2026. Criticism on Clutch is rare and centers on lead quality or targeting mismatch. Its Trustpilot score is 4.4 from only 13 reviews.
What are the best Belkins alternatives?
For outbound: Callbox (multichannel pods, 15+ languages), SalesRoads (US SDRs, no long-term contract) and Abstrakt Marketing Group (25-point meeting scorecard). For inbound: insaneX, which books calls from Meta and Google ads and a qualifying quiz instead of cold outreach.
Belkins vs Callbox: which is better?
It depends on scope. Callbox, founded in 2004, runs multichannel pods with campaigns in 15+ languages and quotes per pod. Belkins has the higher Clutch score (4.9 from 234 versus 4.6 from 128) and its Callbox comparison gives a $5,000 a month starting retainer.
Does Belkins guarantee meetings?
Belkins says it writes guaranteed meeting projections into its contracts. LeadHaste, a competitor, says there is no formal mechanism for billing to stop if targets are missed. Ask for the exact clause and how no-shows are handled before you sign.
What channels does Belkins use?
Cold email, LinkedIn, cold and intent-based calling, voicemail, SMS and WhatsApp, account-based marketing and paid ads. Its Growth package excludes cold calling, ABM and paid ads, and its pay-per-appointment plan runs on email and LinkedIn only.
How is insaneX different from Belkins?
Belkins is outbound: SDRs contact prospects by email, phone and LinkedIn. insaneX is inbound: ads send buyers to a 7-question quiz with your calendar inside, so they book themselves, with held and qualified calls reported separately. The system is built and live in 14 days.