Who is Martal Group?
Martal Group is an outbound B2B sales agency headquartered in Oakville, Canada, founded in 2009 with 250 to 999 employees, per its Clutch profile.
It's a big operation. And a well-reviewed one.
- Its homepage says 2,000+ teams trust it and shows a "15 years" banner.
- It says it runs 200+ "onshore" sales executives: 60% in the US, 20% in Canada, 10% in the EU and 10% in LATAM.
- Its self-written Clutch description claims a #8 spot on Clutch's 2025 Top 1000 providers list. Clutch's own profile page doesn't display that ranking, so treat it as Martal's claim.
Those are Martal's own numbers, plus Clutch's. The reviews, covered below, back up a solid reputation.
So why search "Martal Group alternatives"? Usually it's not quality. It's the model. Martal is outbound. Some buyers want people who raise their hand first.
What Martal Group sells
Martal sells outbound lead generation and appointment setting across cold email, LinkedIn and cold calling, plus sales outsourcing, sales training and an AI sales platform, per its homepage.
Its pricing page splits the work into tiers:
| Tier | What it covers | Commercial terms |
|---|---|---|
| Tier 1A: Outbound lead gen | Lead lists, messaging, email, LinkedIn and phone, appointment booking | Flat fee per month, 3-month pilot, then monthly |
| Tier 1B: Inbound lead gen | Guest posts, backlinks, SEO blog drafts, LinkedIn sponsored messaging | Quote only |
| Tier 2: Outbound plus sales | Tier 1A plus nurturing leads until the deal is signed | Flat fee plus sales commission, 4-month pilot |
| Tier 3: Full cycle | Tier 2 plus account management after signing | Flat fee plus sales commission, 4-month pilot |
Every outbound tier includes weekly lead lists, 5-7 touch points per prospect, discovery calls led by a North American team, and weekly reporting, per the same page.
Credit where due. Tier 2 and 3 tie part of the fee to sales commission. That's skin in the game most outbound shops don't offer.
Martal Group pricing in 2026
Martal does not publish dollar prices. As of November 2026, its pricing page shows a flat monthly fee and pilot lengths only, so the dollar figure below comes from a third party.
| Item | Figure | Source |
|---|---|---|
| Typical monthly range | $4,100 to $10,500 a month, by scope, team size and tier | Cleverly's Martal review (a competitor) |
| Tier 1A pricing basis | Flat fee per month | Martal's pricing page |
| Tiers 2 and 3 pricing basis | Flat fee plus sales commission | Martal's pricing page |
| Pilot | 3 months (Tier 1A), 4 months (Tiers 2 and 3), then monthly | Martal's pricing page |
| Tier 1A reported range | About $4,500 to $6,195+ a month | Belkins' Martal comparison (a competitor, citing public sources) |
| Hourly rate band | $25 to $49 an hour | Clutch profile |
| Minimum project | $1,000+ | Clutch profile |
So what does a pilot cost? At Cleverly's low figure: 3 months x $4,100 = $12,300 before you know if outbound works for you. At the high end, 4 months x $10,500 = $42,000. Belkins' head-to-head page reports Tier 1A at about $4,500 to $6,195+ a month, which puts a 3-month pilot at roughly $13,500 to $18,585+.
That's not a knock. A 3-month pilot is shorter than many outbound contracts. Just budget for the WHOLE pilot, not month one.
Martal's published funnel: what 3,000 prospects become
Martal publishes its average monthly production funnel, which is rare. Per its pricing page, 3,000 to 5,000 prospects targeted produce 20 to 30 qualified leads and 5 to 15 "flipped" leads a month.
| Stage | Monthly range (Martal's figures) |
|---|---|
| Prospects targeted | 3,000 to 5,000 |
| Emails sent | 9,000 to 12,000 |
| Calls | 250 to 450 |
| LinkedIn follow-ups | 600 to 700 |
| Responses | 150 to 200 |
| Qualified leads | 20 to 30 |
| Flipped leads | 5 to 15 |
Now run the math. 20 qualified from 5,000 prospects is 0.4%. 30 from 3,000 is 1%.
Cost per qualified lead = monthly fee / qualified leads. At Cleverly's $4,100 low figure and Martal's 20 to 30 leads, that's about $137 to $205 per qualified lead. Illustrative only, since your real fee is quoted.
Fair price? Could be. But a qualified lead isn't a HELD call. Ask how many of those 20 to 30 actually sit down with your closer.
Martal Group reviews and ratings
Martal holds 4.8 out of 5 on Clutch from 111 reviews, as fetched in November 2026, with sub-scores of 4.7 for quality, 4.9 for schedule and 4.6 for cost.
| Platform | Rating | Source |
|---|---|---|
| Clutch | 4.8 (111 reviews) | clutch.co profile |
| Trustpilot | 2.9 (3 reviews) | trustpilot.com |
What reviewers praise. On Clutch, the most common tags are timely, communicative and professional. Several reviewers say the team grasped their value proposition fast and acted like an extension of their own staff.
What reviewers flag. Some Clutch reviewers mention lead conversion challenges. One said some leads didn't match their ICP, which led to no-shows. Another said early ICP calibration took a few weeks. Cleverly, a competitor, adds that Martal's database, sequences and campaign infrastructure stay in Martal's systems when you leave.
Trustpilot has only 3 reviews. Too few to mean much either way.
Who Martal Group suits best
Martal suits B2B companies with a clear, reachable target list who want a full outbound team, and possibly sales help after the meeting, without hiring one.
- Great fit: tech and B2B services firms selling into North America, with a contract value big enough to absorb a 3 or 4 month pilot.
- Good fit: teams that want commission-based pricing through Tier 2 or 3, so the agency shares the risk on closed deals.
- Weaker fit: businesses whose buyers already search and click ads. Outbound reaches people who weren't looking. If demand already exists, you're paying to interrupt instead of paying to catch.
Martal Group vs insaneX: outbound outreach vs inbound booked calls
Martal's SDRs contact prospects and book the meeting. insaneX runs ads so buyers book the meeting themselves. Same destination. Opposite direction.
| Martal Group | insaneX | |
|---|---|---|
| Model | Outbound: cold email, LinkedIn, cold calling | Inbound: Meta and Google ads to a cold traffic offer |
| Who starts the conversation | A Martal sales executive | The buyer, after clicking an ad |
| Qualification | Discovery calls by a North American team | 7-question quiz, about 30 seconds, before the calendar shows |
| Booking | Agency books the appointment | Calendar inside the quiz, buyer self-books |
| Follow-up | 5-7 touch points per prospect | CRM, email, SMS and a VSL before the call |
| Reporting | Weekly reports, qualified and flipped leads | Held and qualified calls reported separately |
| Published pricing | Not on its site; $4,100 to $10,500 a month per Cleverly | Not listed on this page |
| Contract | 3 or 4 month pilot, then monthly | Not listed on this page |
| Track record | 2,000+ teams (Martal's claim) | $54.3M+ client revenue, 85+ SaaS and B2B brands |
Why does direction matter? Show rate. GrowthSpree, a B2B SaaS agency, puts cold outbound demos (email plus LinkedIn DM) at a 32 to 48% show rate in its 2026 benchmarks, and demos booked within 4 hours of a form fill at 78 to 88%.
Speed wins. When the buyer picks a time minutes after raising a hand, they turn up.
How long does Martal Group take to book meetings?
Martal campaigns start around day 9 to 13, with first SQLs around day 21 to 30, per Belkins' Martal comparison (a competitor that doesn't name its source).
So month one of the pilot is mostly setup. Plan for it.
| Provider | Launch | First results | Commitment | Source |
|---|---|---|---|---|
| Martal Group | Campaigns start about day 9 to 13 | SQLs about day 21 to 30 | 3 or 4 month pilot, then monthly | Belkins' comparison; Martal's pricing page |
| Belkins | Fully live in 14 days | First results in 30 to 90 days | 3-month minimum, 6 months most popular, no pilot | Belkins' Martal comparison (its own claims) |
| insaneX | Built and live in 14 days | Buyers self-book from the quiz once ads run | Not listed on this page | insaneX |
Who works your account at Martal? A sales executive, a research manager and a sales ops manager, per Belkins' comparison. Tiers 2 and 3 add a fractional sales executive who works deals after the meeting.
Why does the timeline matter? Because the pilot clock starts on day one, not on the day the first SQL lands. If SQLs arrive around day 25, a 3-month pilot gives you roughly two months of real data.
Ask for week-by-week targets before you sign. Prospects contacted, responses, qualified leads, HELD meetings. If they can't give you those, you can't judge the pilot.
Martal Group alternatives (and 4 questions to ask first)
The closest outbound alternatives to Martal are Belkins, CIENCE, SalesRoads and Abstrakt Marketing Group. The main inbound alternative is an ads-plus-quiz booking system like insaneX.
CIENCE, Belkins, Callbox, Cleverly and Leadium show up on both ColdIQ's and Growleads' Martal alternatives lists. Both lists are written by agencies that rank themselves first, so read them as a shortlist, not a verdict.
| Alternative | Model | Published pricing | Best for |
|---|---|---|---|
| Belkins | Email, LinkedIn and calling run as one outbound system | Retainers from $5,000 a month, per its own Callbox comparison; pay-per-appointment from $750 plus $1,500 setup, per its pay-per-appointment page. Clutch 4.9. | Mid-market teams wanting human-led appointment setting. See Belkins alternatives. |
| CIENCE | Managed SDRs plus a B2B data platform and website visitor identification, per ColdIQ | Not published, per ColdIQ, which mentions a possible price-per-meeting model | Teams that want SDR headcount and data from one vendor |
| SalesRoads | Phone-led US SDR teams | $11,950 per 4 weeks for one rep, cancel any time, per its pricing page | Phone-heavy sales. See SalesRoads alternatives. |
| Callbox | Multichannel ABM including cold calling, across regions | Campaign pods estimated at $7,334 a month each, per its pricing page | International outbound. See Callbox alternatives. |
| Abstrakt Marketing Group | Outbound with a "5 Star Quality Process" that grades meetings, per its pricing page | Quoted on a call | Buyers who want meetings graded first. See Abstrakt alternatives. |
| Cleverly | LinkedIn outreach | No figures on ColdIQ's list | Low-commitment LinkedIn testing, per Growleads. See Cleverly alternatives. |
| Leadium | US outbound plus RevOps consulting, per ColdIQ | No figure published on ColdIQ's list | Growth-stage tech and SaaS |
| insaneX | Inbound: Meta and Google ads, 7-question quiz, calendar inside | Not listed on this page | Buyers who already search and scroll, and teams that want self-booked calls |
Whoever you pick, ask these four on the sales call:
- "What's the dollar price of the pilot, all in?" Martal doesn't publish it, so get it in writing.
- "How do you define a qualified lead versus a flipped lead?"
- "What share of booked meetings are HELD?" Then use: cost per held call = monthly fee / (meetings booked x show rate).
- "Do I keep the prospect data and sequences if I leave?" Cleverly, a competitor, says Martal's database and sequences stay with Martal.
The full checklist lives in how to vet a lead gen provider.
Questions
How much does Martal Group cost?
Martal doesn't publish dollar prices. Its pricing page shows a flat monthly fee with a 3-month pilot for outbound, and a fee plus sales commission with a 4-month pilot for Tiers 2 and 3. Cleverly, a competitor, puts the typical range at $4,100 to $10,500 a month.
Is Martal Group legit?
Yes. Martal was founded in 2009, per Clutch, and holds 4.8 on Clutch from 111 reviews as of November 2026. Reviewers praise communication and timeliness. The criticisms that appear are about lead fit and early ICP calibration, not about the company being unreliable.
What are the best Martal Group alternatives?
For outbound: Belkins (retainers from $5,000 a month per its Callbox comparison, Clutch 4.9), CIENCE (managed SDRs plus data), SalesRoads (US phone-led SDRs, cancel any time) and Abstrakt Marketing Group (meetings graded before you see them). For inbound: insaneX, which books calls from Meta and Google ads and a qualifying quiz instead of cold outreach.
Martal Group vs Belkins: which is better?
Both are strong outbound agencies. Belkins' Callbox comparison says its retainers start at $5,000 a month, and Belkins has more Clutch reviews (4.9 from 234). Martal is quote-only, holds 4.8 from 111, and offers commission-based tiers that cover sales after the meeting.
How long does Martal Group take to deliver meetings?
Per Belkins' Martal comparison, a competitor that doesn't name its source, Martal campaigns start around day 9 to 13 and first SQLs arrive around day 21 to 30. Budget the whole 3 or 4 month pilot, since month one is mostly setup.
Does Martal Group require a long contract?
Martal's pricing page lists a 3-month pilot for Tier 1A outbound and a 4-month pilot for Tiers 2 and 3, each followed by a monthly subscription. Ask for cancellation terms after the pilot in writing.
How is insaneX different from Martal Group?
Martal is outbound: sales executives contact prospects by email, LinkedIn and phone. insaneX is inbound: Meta and Google ads send buyers to a 7-question quiz with your calendar inside, so they book themselves. Held and qualified calls are reported separately, and the system is built and live in 14 days.